Who says the economic downturn only affects humans? Pets also suffer the vagaries of the economy. And with them, all the sectors involved in your care. From food products to veterinary clinics, through specialty stores ... All actors in the business of pets, who will meet on Friday in Madrid at the Fair for the Professional Pet Company (Propet), face the difficult circumstances.
"The situations that animals live in the family will influence both positively and negatively," says Maite Riesco, Veterinary Medical Center Delicias. Statement reflecting that if the owner is stressed by economic problems, your pet too suffer this state of mind.
Thus, the pet becomes a burden and the next step is to get rid of it. In Spain, the company Civiccan, 100,000 dogs were abandoned in 2008. This figure has increased alarmingly in recent years: in 2007 there was an increase of 6.3% over 2006, as reflected in the Study of abandoned dogs and cats produced by Affinity in 2008.
"Most of the animals collected by municipalities are protective and dogs (76%), while cats only represent 24%," according to the report of the animal nutrition company. The main reason for this could be attributed to the expense of maintaining the pet. However, according Maite Riesco, "having an animal is relatively inexpensive." The publishing house specializing in management Acalanthis-veterinary-manages an average cost of 1,500 euros per year per family pets. This amount includes food, hygiene, veterinary and secure.
The consensus is not unanimous. For Jose Luis Villaluenga club president Sepromark pharmaceutical marketing, the crisis is not behind the increase in dropouts. "Where they have been noticed," he explains, "is in sharp decline in visits to the vet."
"Customers are more selective when deciding what treatments do and what to expect. Moreover, in recent months we detected an increase in defaults and deferrals', pointing from the Veterinary Medical Center Delicias.
When you have to tighten their belts, the first victims are the vagaries of the pet. In this regard, those responsible for Sepromark confirm that this year is detecting a drop in consumption of the Premium range of pet food. "And this, ultimately, benefiting supermarkets and mass retail chains", say from the marketing club. "This is where you may purchase less nutritious but cheaper."
But far from being a burden, the pet can be very beneficial to their masters. The survey Pet and family health, conducted by Bayer HealthCare, confirms this: 93% of Spanish families consider the relationship they have with their pets at home is beneficial to all members: "The animals are very perceptive and , because of this, suppose the best therapy in stress situations and in many other circumstances, "says Ana Belen Munoz, Arppe Group, manufacturer and distributor of pet accessories.
Sociologist Alice Aradilla even talk that some pets "are able to detect epileptic seizures 20 minutes before it occurs and the patient put on notice."
Despite the crisis, some companies in the field are now a business opportunity. "The current slowdown can offer us many possibilities in the medium term, as changes in consumption habits in leisure tend to favor saving and having pets," says Ana Belen Muñoz. Faced with expensive options such as travel or go to the gym regularly, you can enjoy the leisure and exercise in the company of an animal.
The pet market is between 1,250 and 1,500 million euros in business in Spain, according Acalanthis. The same source indicates that in our country there are 11 million pets treated at veterinary centers 4,712 that employ a total of 9,000 professionals.
Laboratories, power companies and the companies that make supplements are three of the principal axes that make up this business and also attend the Feria de Madrid. Only the first two represent a turnover of around EUR 400 million, according to specialized consultants Alimarket and Nielsen.
Meanwhile, the veterinary pharmaceutical industry "is slowing, even in categories where they have launched new products and those in which substitutes have appeared at a higher price, 'the responsible Sepromark.
Despite the storm, the market becomes more professional and increasingly diversified. A basic needs of the animal, now join hundreds of clothing and accessories business, residential, aesthetic canine ... and more. All these business segments are represented in Propet, held until Sunday. Because, just refine how handles its director, Maria Jose Sanchez, "our goal is to open the range to all professional groups in the sector, not only to veterinarians."
The sector in figures
EUR 1.250millones volume of business was the Spanish veterinarian in 2008, according to the editorial Acalanthis. Globally, this figure rose to 14.026 million euros in 2007, according Veterindustria, employers in the sector.
1.500euros is the average expenditure on pets per family per year. Value which depends on the species and includes food, hygiene, veterinary and secure.
11 million domestic animals including dogs, cats and exotic Spanish homes flooded.
250mil euros is the average turnover of a veterinary clinic, of which 30% comes from the sale of products and food.
27mil Spanish veterinarians are colleges, of which 9,000 are specialized in small animals.
Was 5.015 million euros in turnover in the sector in Europe in 2007, according Veterindustria. Meanwhile, in Asia was of 2,116 million euros
By N. Lopez and A. Rosemary
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